Vici, a MarTech chief within the digital promoting area, proudly pronounces the launch of Web site Customer ID, a groundbreaking software that empowers companions to de-anonymize web site site visitors and remodel it into actual, actionable gross sales leads.
“We launched Web site Customer ID to record-breaking attendance and a whole lot of account executives, media teams, and companies from throughout the nation tuned in. The joy from our companions was speedy and unmistakable as soon as they noticed the depth of the information, analytics, and KPIs. This product goes to be a real game-changer,” stated Megan Malone, COO of Vici. Vici launched Web site Customer ID on Could 28, 2025.
Vici’s Web site Customer ID allows shoppers to repeatedly construct a strong database of names, emails, bodily addresses, latitude/longitude coordinates, system IDs, demographic insights, and extra all accessible straight inside their dashboards. This knowledge can then be seamlessly deployed throughout e mail, digital, and junk mail advertising campaigns. Most significantly, the platform makes use of a “cookieless” knowledge assortment technique—gathering consumer insights with out counting on conventional browser cookies. As privateness rules tighten and main browsers part out cookie-based monitoring, this method affords a forward-thinking resolution for compliant, data-driven advertising.
This new function seamlessly integrates with Vici’s digital promoting ecosystem, enhancing cross-platform focusing on methods and creating new alternatives for conversion-level advertising made straightforward.
Key highlights embody:
• Simple to Implement: It’s as straightforward as plugging in a pixel to the backend of an internet site.
• Determine Web site Guests: Web site Customer ID identifies and securely shops names, emails, addresses, and extra from 20–50% of your web site site visitors—with out cookies—supplying you with marketable knowledge from day one- whereas giving web site site visitors protected opt-out procedures to guard all advertising knowledge.
• Absolutely Privateness Compliant, Cookieless Expertise: It’s constructed to fulfill CCPA, GDPR, HIPAA, and different privateness requirements, utilizing IPs and device-level knowledge as a substitute of outdated cookie monitoring.
• Dashboard and Marketing campaign Syncing: The captured knowledge integrates seamlessly into e mail, junk mail, show, video, and social campaigns with Web site Customer ID Feed—mechanically feeding into your Vici campaigns for a measurable ROI.
With Web site Customer ID, Vici is as soon as once more pushing the boundaries of what’s doable in digital promoting, serving to companions shut the hole between web site visits and real-world outcomes.
About Vici
Vici companions with conventional native media corporations and promoting companies throughout the nation, empowering them to ship a full suite of white-labeled digital advertising services and products to their shoppers. Based in 2014, Vici focuses on digital media planning, gross sales coaching, on-line advert shopping for, marketing campaign optimization, and efficiency reporting—all powered by a multi-platform, data-driven method. Our proprietary software, adtini, automates the creation of client-facing proposals, advert specs, analysis reviews, digital audits, and extra—streamlining the pre-sales course of for our companions. Named twice to the Deloitte Quick 500 record of North America’s fastest-growing know-how corporations, Vici can also be proud to be acknowledged as certainly one of Philadelphia’s Greatest Locations to Work in 2025. Study extra at vici.digital and adtini.io.
Vici, a MarTech chief within the digital promoting area, proudly pronounces the launch of Web site Customer ID, a groundbreaking software that empowers companions to de-anonymize web site site visitors and remodel it into actual, actionable gross sales leads.
“We launched Web site Customer ID to record-breaking attendance and a whole lot of account executives, media teams, and companies from throughout the nation tuned in. The joy from our companions was speedy and unmistakable as soon as they noticed the depth of the information, analytics, and KPIs. This product goes to be a real game-changer,” stated Megan Malone, COO of Vici. Vici launched Web site Customer ID on Could 28, 2025.
Vici’s Web site Customer ID allows shoppers to repeatedly construct a strong database of names, emails, bodily addresses, latitude/longitude coordinates, system IDs, demographic insights, and extra all accessible straight inside their dashboards. This knowledge can then be seamlessly deployed throughout e mail, digital, and junk mail advertising campaigns. Most significantly, the platform makes use of a “cookieless” knowledge assortment technique—gathering consumer insights with out counting on conventional browser cookies. As privateness rules tighten and main browsers part out cookie-based monitoring, this method affords a forward-thinking resolution for compliant, data-driven advertising.
This new function seamlessly integrates with Vici’s digital promoting ecosystem, enhancing cross-platform focusing on methods and creating new alternatives for conversion-level advertising made straightforward.
Key highlights embody:
• Simple to Implement: It’s as straightforward as plugging in a pixel to the backend of an internet site.
• Determine Web site Guests: Web site Customer ID identifies and securely shops names, emails, addresses, and extra from 20–50% of your web site site visitors—with out cookies—supplying you with marketable knowledge from day one- whereas giving web site site visitors protected opt-out procedures to guard all advertising knowledge.
• Absolutely Privateness Compliant, Cookieless Expertise: It’s constructed to fulfill CCPA, GDPR, HIPAA, and different privateness requirements, utilizing IPs and device-level knowledge as a substitute of outdated cookie monitoring.
• Dashboard and Marketing campaign Syncing: The captured knowledge integrates seamlessly into e mail, junk mail, show, video, and social campaigns with Web site Customer ID Feed—mechanically feeding into your Vici campaigns for a measurable ROI.
With Web site Customer ID, Vici is as soon as once more pushing the boundaries of what’s doable in digital promoting, serving to companions shut the hole between web site visits and real-world outcomes.
About Vici
Vici companions with conventional native media corporations and promoting companies throughout the nation, empowering them to ship a full suite of white-labeled digital advertising services and products to their shoppers. Based in 2014, Vici focuses on digital media planning, gross sales coaching, on-line advert shopping for, marketing campaign optimization, and efficiency reporting—all powered by a multi-platform, data-driven method. Our proprietary software, adtini, automates the creation of client-facing proposals, advert specs, analysis reviews, digital audits, and extra—streamlining the pre-sales course of for our companions. Named twice to the Deloitte Quick 500 record of North America’s fastest-growing know-how corporations, Vici can also be proud to be acknowledged as certainly one of Philadelphia’s Greatest Locations to Work in 2025. Study extra at vici.digital and adtini.io.
