You might not know Vesta Stoudt, however you undoubtedly know what she invented—duct tape. Her story holds a lesson for us right now.
In 1943, Stoudt was inspecting ammunition packing containers at a WWII manufacturing facility when she seen an issue. The paper tape and wax seals made the packing containers laborious to open, particularly in moist or pressing fight situations. She proposed a water-resistant, cloth-based tape as a substitute.
And her supervisors mentioned…“Not .”
So Stoudt did one thing extraordinary: she wrote on to President Franklin D. Roosevelt. Extremely, he learn her letter, appreciated the concept, and handed it to the Battle Manufacturing Board. Duct tape was born.
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The lesson? Frontline employees typically see issues (and options) that leaders miss. However recognizing good concepts isn’t sufficient. Organizations want mechanisms that floor, help, and amplify them.
Suggestion packing containers are inclined to ship a flood of small, incremental concepts—and fade quick. However when structured proper, innovation applications can uncover breakthroughs.
At Bayer, as an illustration, cross-functional groups kind round worker concepts. They safe government sponsors, get professional teaching, and compete for funding and time to deliver their ideas to life. Many concepts would have vanished with out this method.
The innovator’s most vital ability isn’t creativity. IT’S LISTENING.
Contributed to Branding Technique Insider by Steve Wunker, Creator of JOBS TO BE DONE: A Roadmap for Buyer-Centered Innovation
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