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Not All AI Is for Revenue. Meet Google’s Civic Tech Experiment.

Not All AI Is for Revenue. Meet Google’s Civic Tech Experiment.

Theautonewspaper.com by Theautonewspaper.com
24 May 2025
in Advertising & Paid Media
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Huge manufacturers try to determine tips on how to use AI throughout a number of departments, and tech giants similar to Microsoft, Apple, OpenAI, and Google are all racing to place their options inside company America.

However beneath this fanfare, Google has a little-known tech incubator known as Jigsaw that’s attempting to develop AI for extra civic-minded functions.

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Created in 2011, Jigsaw research how rising tech impacts the world, and builds instruments to mitigate a number of the extra dangerous results, like on-line harassment. It additionally tries to guard free speech, improve civic deliberation, and extra.

The general public emergence of AI merchandise has made this initiative extra pressing.

Jigsaw has constructed new instruments off of Google’s AI fashions like Perspective API and Sensemaker, have been adopted by platforms and publishers like The New York Occasions, OpenWeb, and Reddit, in addition to native governments and universities.

“We’re serving to make these divided communities that we stay in talk about contested matters collectively in a manner that’s civil, with the hopes that much more of us will cease lurking and begin collaborating,” Beth Goldberg, Jigsaw’s head of analysis and growth, mentioned on stage at C2 Montréal on Thursday.

Spencer Baim (left), Jigsaw’s head of name, artistic, and advertising and marketing and Beth Goldberg, Jigsaw’s head of analysis and growth, talking at C2 Montréal.ADWEEK

What May BG Be?

In February, Jigsaw introduced Sensemaker to Bowling Inexperienced, Kentucky to pilot the tech and assist native leaders acquire insights from residents, as a result of the city projected development to double over the subsequent 25 years.

“What would occur if our know-how may actually assist leaders hearken to what their group needed?” mentioned Spencer Baim, Jigsaw’s head of name, artistic, and advertising and marketing, on stage alongside Goldberg. “What if our tech allowed 1000’s of individuals to take part in an ongoing dialog about their future?”

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