Zales* has launched a brand new marketing campaign developed in partnership with Anomaly in New York. The jewellery on the market at Zales right this moment is featured prominently within the promoting.
The marketing campaign isn’t excessive idea, however it’s trendy, dramatic, and it’s additionally clearly promoting (the place product and story are neatly intertwined).
The road “Personal It” punctuates the tip of the movie, and in accordance with the model it serves as a rallying cry for a brand new technology of bijou lovers.
Anomaly additionally helped Zales place and title a brand new product line, Whimly, that includes each high quality and demi-fine metals, and a vibrant coloration palette. The brand new line is particularly designed to enchantment to the model’s new give attention to Zillennials.
“I’ve at all times personally cherished jewellery and appreciated it as a possibility for any particular person to actually categorical themselves,” stated Franke Rodriguez, CEO at Anomaly New York.
*Zales was based in 1924 in Wichita Falls, TX. Within the early years of the corporate, the Zale brothers instituted a credit score plan whereby prospects may pay “a penny down and a greenback per week,” making it simpler for the American employee to buy jewellery.
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