Website Package by Google is a free WordPress plugin that connects your web site to necessary instruments like Analytics, Search Console, and Adverts. After putting in, it’s simple to confirm your accounts, after which you see knowledge in your dashboard. That knowledge is sweet to have, nevertheless it has limits, particularly should you want detailed experiences.
What’s Website Package by Google and why use it?
Website Package by Google is a basic analytics device that helps you reply questions like:
- How many individuals are visiting your web site?
- What web page do they land on first?
- Which key phrases did they search to seek out you?
- Are your adverts incomes clicks?
With Website Package, Google places the info proper into WordPress, so that you don’t must go digging round totally different platforms to hunt your knowledge. The device will get its knowledge straight from every service, and reveals crucial knowledge in clear graphs, tables, and a versatile, customizable Key Metrics widget.
Who’s it for? (and when it’s not sufficient)
However Website Package just isn’t the analytics device to rule all of them in WordPress land. It covers the fundamentals nicely, nevertheless it received’t work for everybody’s objectives. What it does do is make it extremely simple to arrange and run varied Google Analytics accounts.
Website Package by Google works nicely for:
- WordPress customers who wish to monitor primary efficiency
- Individuals who want to not use further plugins or code
- Website homeowners who handle all the things themselves
However it might really feel restricted should you:
- Run adverts at scale and wish conversion-level perception
- Use customized occasions or eCommerce monitoring
- Wish to management each facet of your web site’s scripts and tags
It covers the fundamentals nicely, nevertheless it’s not constructed for superior setups.
What does it appear like?
After putting in and connecting Website Package, you’ll discover a new menu merchandise in your WordPress dashboard. Clicking this may lead you to the dashboard the place a lot of the statistics and settings stay. You’ll additionally discover a brand new drop-down menu whenever you go to posts in your web site. Because of this drop-down, you’ll be able to rapidly see statistics for this particular article with out having to open Analytics.
Overview dashboard
The Dashboard provides you an summary of how your web site is performing. After all, relying on what providers you join your web site to, you would possibly see one thing like this:
- Visitors and engagement insights from Google Analytics
- Clicks and impressions from search site visitors supplied by Search Console
- An summary of the top-performing pages
- Earnings from Adverts or AdSense, should you run adverts, that’s
- Website velocity efficiency powered by PageSpeed Insights
- An summary of how totally different teams examine, for example, new vs. returning guests
Some sections additionally present development indicators like arrows or share adjustments in comparison with the earlier interval. This may assist you to spot tendencies and act upon them. Click on on any supply to open a extra detailed view within the corresponding Google device.
Key Metrics widget
You possibly can arrange the Key Metrics part the way in which you need. Website Package will ask you a few questions on your web site’s objectives and what you wish to give attention to. Then, it’s going to recommend metrics to indicate on the high of the dashboard. You possibly can select which blocks you wish to see, comparable to high changing site visitors sources, new guests, latest trending pages, and rather more.
Admin bar stats
After Website Package is lively, you’ll additionally see a small dropdown on the high of your WordPress admin bar whenever you’re viewing your web site. Click on it, and also you’ll get a mini-report displaying page-specific stats, together with search impressions, clicks, and site visitors over time.
What Google providers are you able to join?
As soon as put in, you’ll be able to join the next instruments. Two of them — Search Console and Google Analytics 4 — are enabled in the course of the preliminary setup. You possibly can join:
- Google Analytics 4
- Search Console
- AdSense
- Reader Income Supervisor
- Google Adverts
- Tag Supervisor
Google Analytics 4 (GA4)
Website Package will add your GA4 tag mechanically, after which it reveals knowledge comparable to:
- The variety of guests
- Sources of periods (natural search, direct, referral)
- Common engagement fee
- Session durations
The info proven is summarized, so in order for you customized experiences or occasion monitoring, you’ll want to open GA4.
Google Search Console
After putting in and connecting, you’ll get some key knowledge from Search Console proper inside your WordPress dashboard:
- The queries folks searched to seek out your web site
- Variety of clicks and impressions
- Distinctive guests from search
- Web page-level efficiency in search
This sort of knowledge could be very useful for content material optimization functions and to tell your search engine optimization technique.
AdSense/Adverts (monetization)
When you use Google’s programs to run adverts, Website Package can present knowledge on advert impressions, top-earning pages, and estimated income from auto adverts, for example. Merely join the providers to see the info. Do not forget that it doesn’t change the AdSense dashboards, nevertheless it does provide you with fast insights.
Reader Income Supervisor
Reader Income Supervisor is a Google device for including subscription and contribution choices to your web site. It’s designed for publishers and content material creators who wish to monetize their content material by reader help, comparable to recurring memberships or one-time donations.
With Website Package, you’ll be able to join Reader Income Supervisor to your WordPress web site in only a few clicks. As soon as linked, it provides the mandatory code to your web site mechanically, so that you don’t want so as to add tags or set up it manually. This characteristic is optionally available in Website Package and is usually utilized by publishers providing paywalled or premium content material.
PageSpeed Insights
Website Package runs a PageSpeed check immediately inside WordPress. Within the PageSpeed Insights part, you’ll see each lab knowledge and subject knowledge. Lab knowledge is predicated on simulated testing in a managed surroundings and helps you determine efficiency points throughout improvement. Area knowledge, however, displays how actual customers expertise your web site throughout totally different gadgets and community situations. Collectively, they supply a balanced view of how your pages carry out.
The report reveals load efficiency scores, knowledge on Core Net Vitals (like LCP and CLS). It additionally provides options for bettering velocity. However it solely checks your homepage and doesn’t embody customized settings. For full experiences, you’ll be able to nonetheless go to PageSpeed Insights individually.
Tag Supervisor
You possibly can hyperlink a Google Tag Supervisor container by Website Package. This allows you to handle third-party scripts (like Fb Pixel or customized monitoring tags) from one place. The plugin doesn’t provide you with a full interface for modifying tags — you’ll try this contained in the Tag Supervisor platform.
Managing Analytics in Website Package by Google
For many web site homeowners or managers, Analytics and Search Console are crucial Google instruments. Website Package makes it simple to set these two providers up correctly. After all, you may also use present accounts.
Enhanced measurement help
GA4 additionally has Enhanced Measurement, which tracks scrolls, outbound hyperlinks, file downloads, and different actions mechanically. When you activate these in your GA4 property, Website Package can monitor them. Sadly, it’s not doable to decide on which of them to activate from inside WordPress; you’ll want to go into your GA4 settings for that.
Occasion monitoring and tag insertion
Website Package doesn’t help occasion setup or monitoring experiences contained in the WordPress dashboard. When you want full management over occasions, you need to use GA4 immediately or use Tag Supervisor to arrange the customized occasions.
Limitations of Analytics in Website Package
You’ll most likely perceive by now that Website Package just isn’t a substitute for GA4 — it’s a neat device that provides fast insights and nothing extra. You don’t get entry to funnel experiences, attribution fashions, or filters. You possibly can’t edit occasions or see predictive metrics, and there’s no help for GA4 audiences or Google Analytics 360.
What’s Enhanced Conversion monitoring?
With Enhanced Conversions, you’ll be able to join Google Adverts clicks to leads or type submissions. This improves the reporting of those occasions when customers are on totally different gadgets or block cookies. After setting this up, Website Package will detect type submissions and cross the info to Google Adverts.
Website Package at present helps a number of the hottest WordPress contact type plugins, comparable to Contact Kind 7, WPForms, and Ninja Types. Nonetheless, should you use an unsupported customized type, Website Package can’t mechanically add enhanced conversions.
Once more, Website Package has many limitations on this space. For example, it doesn’t help purchase-based eCommerce conversions or offline conversions. It additionally doesn’t help pixel-level monitoring, third-party kinds, popups, and embedded kinds. So, it’s particularly designed for easy lead type submissions.
Key Metrics widget for fast efficiency insights
Key Metrics are a really helpful addition as they offer fast insights into knowledge of your selecting. They’re fast to know however not very in-depth. For key technique choices, you’re going to want extra knowledge.
This widget pulls collectively necessary GA4 and Search Console knowledge right into a block in your dashboard. You possibly can select which metrics to indicate and reorder them. To alter your choice, click on the Change metrics button within the nook of the Key Metrics part. You can even rerun the query from the Website Package admin settings.
Every metric features a determine and a development comparability from the earlier interval. For instance, you might even see engagement is “up 6%” in comparison with the final 28 days. Click on any of them to open the complete supply report in GA4 or Search Console.
The widget has limitations. It doesn’t present customized occasions or real-time reporting, marketing campaign attribution breakdowns, or GA4-specific collections like audiences or conversions. The widget and Website Package, usually, are for broad insights, not superior analytics.
Is Website Package by Google sufficient on your objectives?
Website Package is an efficient start line for many WordPress customers. It brings collectively helpful Google knowledge with out having to do a lot work. However whether or not it’s sufficient is determined by whether or not you’ll want to get out of your analytics and monitoring instruments.
search engine optimization and content material insights
Website Package just isn’t an search engine optimization plugin like Yoast search engine optimization. Nonetheless, you may get knowledge from Search Console that may assist you to perceive how folks discover your web site within the search outcomes. With this, you’ll type an understanding of which content material works nicely and the way your web site performs within the search outcomes.
Nonetheless, as talked about, it’s not an search engine optimization plugin, so you’ll want to set up a device like Yoast search engine optimization to do a lot of the heavy lifting. Plugins like these assist with most search engine optimization duties, like fixing technical points, including structured knowledge, and bettering your content material.
Monetization
When you’re operating adverts, Website Package reveals primary advert metrics like impressions, estimated earnings, and top-earning pages. It helps you monitor your adverts with out having to log into one other app.
It doesn’t help superior advert setups, and you may’t manually place adverts. It’s additionally not doable to optimize layouts based mostly on conduct or run A/B checks to seek out the most effective advert format. When you’re working with a number of advert networks, you’ll want a device that may do much more than Website Package.
Advertising analytics
For reporting fundamentals, Website Package will do exactly fantastic. You possibly can see tendencies in customers, periods, referral sources, and engagement time — all delivered to you by Google Analytics 4.
Nonetheless, Website Package doesn’t give entry to marketing campaign statistics, UTM monitoring, or event-based funnels. It additionally doesn’t provide the choice to set objectives or phase site visitors by conduct. For these sorts of insights, you’ll want to dive straight into GA4 or use a extra in-depth reporting device. When you run advertising and marketing campaigns, monitor conversions, or use CRM instruments, Website Package received’t present sufficient knowledge.
eCommerce and superior use circumstances
For eCommerce, Website Package received’t minimize it. It doesn’t combine with WooCommerce and doesn’t provide a income monitoring possibility. It additionally doesn’t have entry to carts, merchandise, transactions, or buyer conduct. There’s no approach to measure issues like common order worth or conversion charges.
For superior eCommerce monitoring, you’ll want to set this up in GA4 immediately or use different strategies to entry this knowledge. Website Package doesn’t help this in any respect.
Do you have to use Website Package by Google?
Website Package is an efficient possibility in order for you a free device to view site visitors, search, and efficiency statistics with out having to arrange a bunch of instruments. It’s very simple to make use of and helpful sufficient for small web sites.
When you’re operating an enormous publication or an internet retailer, want to trace customized campaigns, or handle a lot of advert accounts, Website Package received’t minimize it. That’s to not say it’s ineffective for these circumstances. Considered one of its largest attracts is that it makes organising GA4, Search Console, Adverts, and Tag Supervisor accounts extremely simple. It’s an excellent start line to construct your analytic toolkit upon.
Website Package by Google is a free WordPress plugin that connects your web site to necessary instruments like Analytics, Search Console, and Adverts. After putting in, it’s simple to confirm your accounts, after which you see knowledge in your dashboard. That knowledge is sweet to have, nevertheless it has limits, particularly should you want detailed experiences.
What’s Website Package by Google and why use it?
Website Package by Google is a basic analytics device that helps you reply questions like:
- How many individuals are visiting your web site?
- What web page do they land on first?
- Which key phrases did they search to seek out you?
- Are your adverts incomes clicks?
With Website Package, Google places the info proper into WordPress, so that you don’t must go digging round totally different platforms to hunt your knowledge. The device will get its knowledge straight from every service, and reveals crucial knowledge in clear graphs, tables, and a versatile, customizable Key Metrics widget.
Who’s it for? (and when it’s not sufficient)
However Website Package just isn’t the analytics device to rule all of them in WordPress land. It covers the fundamentals nicely, nevertheless it received’t work for everybody’s objectives. What it does do is make it extremely simple to arrange and run varied Google Analytics accounts.
Website Package by Google works nicely for:
- WordPress customers who wish to monitor primary efficiency
- Individuals who want to not use further plugins or code
- Website homeowners who handle all the things themselves
However it might really feel restricted should you:
- Run adverts at scale and wish conversion-level perception
- Use customized occasions or eCommerce monitoring
- Wish to management each facet of your web site’s scripts and tags
It covers the fundamentals nicely, nevertheless it’s not constructed for superior setups.
What does it appear like?
After putting in and connecting Website Package, you’ll discover a new menu merchandise in your WordPress dashboard. Clicking this may lead you to the dashboard the place a lot of the statistics and settings stay. You’ll additionally discover a brand new drop-down menu whenever you go to posts in your web site. Because of this drop-down, you’ll be able to rapidly see statistics for this particular article with out having to open Analytics.
Overview dashboard
The Dashboard provides you an summary of how your web site is performing. After all, relying on what providers you join your web site to, you would possibly see one thing like this:
- Visitors and engagement insights from Google Analytics
- Clicks and impressions from search site visitors supplied by Search Console
- An summary of the top-performing pages
- Earnings from Adverts or AdSense, should you run adverts, that’s
- Website velocity efficiency powered by PageSpeed Insights
- An summary of how totally different teams examine, for example, new vs. returning guests
Some sections additionally present development indicators like arrows or share adjustments in comparison with the earlier interval. This may assist you to spot tendencies and act upon them. Click on on any supply to open a extra detailed view within the corresponding Google device.
Key Metrics widget
You possibly can arrange the Key Metrics part the way in which you need. Website Package will ask you a few questions on your web site’s objectives and what you wish to give attention to. Then, it’s going to recommend metrics to indicate on the high of the dashboard. You possibly can select which blocks you wish to see, comparable to high changing site visitors sources, new guests, latest trending pages, and rather more.
Admin bar stats
After Website Package is lively, you’ll additionally see a small dropdown on the high of your WordPress admin bar whenever you’re viewing your web site. Click on it, and also you’ll get a mini-report displaying page-specific stats, together with search impressions, clicks, and site visitors over time.
What Google providers are you able to join?
As soon as put in, you’ll be able to join the next instruments. Two of them — Search Console and Google Analytics 4 — are enabled in the course of the preliminary setup. You possibly can join:
- Google Analytics 4
- Search Console
- AdSense
- Reader Income Supervisor
- Google Adverts
- Tag Supervisor
Google Analytics 4 (GA4)
Website Package will add your GA4 tag mechanically, after which it reveals knowledge comparable to:
- The variety of guests
- Sources of periods (natural search, direct, referral)
- Common engagement fee
- Session durations
The info proven is summarized, so in order for you customized experiences or occasion monitoring, you’ll want to open GA4.
Google Search Console
After putting in and connecting, you’ll get some key knowledge from Search Console proper inside your WordPress dashboard:
- The queries folks searched to seek out your web site
- Variety of clicks and impressions
- Distinctive guests from search
- Web page-level efficiency in search
This sort of knowledge could be very useful for content material optimization functions and to tell your search engine optimization technique.
AdSense/Adverts (monetization)
When you use Google’s programs to run adverts, Website Package can present knowledge on advert impressions, top-earning pages, and estimated income from auto adverts, for example. Merely join the providers to see the info. Do not forget that it doesn’t change the AdSense dashboards, nevertheless it does provide you with fast insights.
Reader Income Supervisor
Reader Income Supervisor is a Google device for including subscription and contribution choices to your web site. It’s designed for publishers and content material creators who wish to monetize their content material by reader help, comparable to recurring memberships or one-time donations.
With Website Package, you’ll be able to join Reader Income Supervisor to your WordPress web site in only a few clicks. As soon as linked, it provides the mandatory code to your web site mechanically, so that you don’t want so as to add tags or set up it manually. This characteristic is optionally available in Website Package and is usually utilized by publishers providing paywalled or premium content material.
PageSpeed Insights
Website Package runs a PageSpeed check immediately inside WordPress. Within the PageSpeed Insights part, you’ll see each lab knowledge and subject knowledge. Lab knowledge is predicated on simulated testing in a managed surroundings and helps you determine efficiency points throughout improvement. Area knowledge, however, displays how actual customers expertise your web site throughout totally different gadgets and community situations. Collectively, they supply a balanced view of how your pages carry out.
The report reveals load efficiency scores, knowledge on Core Net Vitals (like LCP and CLS). It additionally provides options for bettering velocity. However it solely checks your homepage and doesn’t embody customized settings. For full experiences, you’ll be able to nonetheless go to PageSpeed Insights individually.
Tag Supervisor
You possibly can hyperlink a Google Tag Supervisor container by Website Package. This allows you to handle third-party scripts (like Fb Pixel or customized monitoring tags) from one place. The plugin doesn’t provide you with a full interface for modifying tags — you’ll try this contained in the Tag Supervisor platform.
Managing Analytics in Website Package by Google
For many web site homeowners or managers, Analytics and Search Console are crucial Google instruments. Website Package makes it simple to set these two providers up correctly. After all, you may also use present accounts.
Enhanced measurement help
GA4 additionally has Enhanced Measurement, which tracks scrolls, outbound hyperlinks, file downloads, and different actions mechanically. When you activate these in your GA4 property, Website Package can monitor them. Sadly, it’s not doable to decide on which of them to activate from inside WordPress; you’ll want to go into your GA4 settings for that.
Occasion monitoring and tag insertion
Website Package doesn’t help occasion setup or monitoring experiences contained in the WordPress dashboard. When you want full management over occasions, you need to use GA4 immediately or use Tag Supervisor to arrange the customized occasions.
Limitations of Analytics in Website Package
You’ll most likely perceive by now that Website Package just isn’t a substitute for GA4 — it’s a neat device that provides fast insights and nothing extra. You don’t get entry to funnel experiences, attribution fashions, or filters. You possibly can’t edit occasions or see predictive metrics, and there’s no help for GA4 audiences or Google Analytics 360.
What’s Enhanced Conversion monitoring?
With Enhanced Conversions, you’ll be able to join Google Adverts clicks to leads or type submissions. This improves the reporting of those occasions when customers are on totally different gadgets or block cookies. After setting this up, Website Package will detect type submissions and cross the info to Google Adverts.
Website Package at present helps a number of the hottest WordPress contact type plugins, comparable to Contact Kind 7, WPForms, and Ninja Types. Nonetheless, should you use an unsupported customized type, Website Package can’t mechanically add enhanced conversions.
Once more, Website Package has many limitations on this space. For example, it doesn’t help purchase-based eCommerce conversions or offline conversions. It additionally doesn’t help pixel-level monitoring, third-party kinds, popups, and embedded kinds. So, it’s particularly designed for easy lead type submissions.
Key Metrics widget for fast efficiency insights
Key Metrics are a really helpful addition as they offer fast insights into knowledge of your selecting. They’re fast to know however not very in-depth. For key technique choices, you’re going to want extra knowledge.
This widget pulls collectively necessary GA4 and Search Console knowledge right into a block in your dashboard. You possibly can select which metrics to indicate and reorder them. To alter your choice, click on the Change metrics button within the nook of the Key Metrics part. You can even rerun the query from the Website Package admin settings.
Every metric features a determine and a development comparability from the earlier interval. For instance, you might even see engagement is “up 6%” in comparison with the final 28 days. Click on any of them to open the complete supply report in GA4 or Search Console.
The widget has limitations. It doesn’t present customized occasions or real-time reporting, marketing campaign attribution breakdowns, or GA4-specific collections like audiences or conversions. The widget and Website Package, usually, are for broad insights, not superior analytics.
Is Website Package by Google sufficient on your objectives?
Website Package is an efficient start line for many WordPress customers. It brings collectively helpful Google knowledge with out having to do a lot work. However whether or not it’s sufficient is determined by whether or not you’ll want to get out of your analytics and monitoring instruments.
search engine optimization and content material insights
Website Package just isn’t an search engine optimization plugin like Yoast search engine optimization. Nonetheless, you may get knowledge from Search Console that may assist you to perceive how folks discover your web site within the search outcomes. With this, you’ll type an understanding of which content material works nicely and the way your web site performs within the search outcomes.
Nonetheless, as talked about, it’s not an search engine optimization plugin, so you’ll want to set up a device like Yoast search engine optimization to do a lot of the heavy lifting. Plugins like these assist with most search engine optimization duties, like fixing technical points, including structured knowledge, and bettering your content material.
Monetization
When you’re operating adverts, Website Package reveals primary advert metrics like impressions, estimated earnings, and top-earning pages. It helps you monitor your adverts with out having to log into one other app.
It doesn’t help superior advert setups, and you may’t manually place adverts. It’s additionally not doable to optimize layouts based mostly on conduct or run A/B checks to seek out the most effective advert format. When you’re working with a number of advert networks, you’ll want a device that may do much more than Website Package.
Advertising analytics
For reporting fundamentals, Website Package will do exactly fantastic. You possibly can see tendencies in customers, periods, referral sources, and engagement time — all delivered to you by Google Analytics 4.
Nonetheless, Website Package doesn’t give entry to marketing campaign statistics, UTM monitoring, or event-based funnels. It additionally doesn’t provide the choice to set objectives or phase site visitors by conduct. For these sorts of insights, you’ll want to dive straight into GA4 or use a extra in-depth reporting device. When you run advertising and marketing campaigns, monitor conversions, or use CRM instruments, Website Package received’t present sufficient knowledge.
eCommerce and superior use circumstances
For eCommerce, Website Package received’t minimize it. It doesn’t combine with WooCommerce and doesn’t provide a income monitoring possibility. It additionally doesn’t have entry to carts, merchandise, transactions, or buyer conduct. There’s no approach to measure issues like common order worth or conversion charges.
For superior eCommerce monitoring, you’ll want to set this up in GA4 immediately or use different strategies to entry this knowledge. Website Package doesn’t help this in any respect.
Do you have to use Website Package by Google?
Website Package is an efficient possibility in order for you a free device to view site visitors, search, and efficiency statistics with out having to arrange a bunch of instruments. It’s very simple to make use of and helpful sufficient for small web sites.
When you’re operating an enormous publication or an internet retailer, want to trace customized campaigns, or handle a lot of advert accounts, Website Package received’t minimize it. That’s to not say it’s ineffective for these circumstances. Considered one of its largest attracts is that it makes organising GA4, Search Console, Adverts, and Tag Supervisor accounts extremely simple. It’s an excellent start line to construct your analytic toolkit upon.
