Brown-Forman is additional loosening ties with wine, ending its 60-year gross sales, advertising and distribution partnership with Californian winemaker Korbel Champagne Cellars.
In a joint assertion, each firms stated they might terminate the tie-up as of 30 June.
Brown-Forman and Korbel’s partnership began in 1965. In line with the Jack Daniel’s maker’s 2024 annual report, the group sells Korbel merchandise “below contract” within the US and to “different choose markets”.
“We deeply worth the wealthy historical past and collaborative spirit that has characterised our relationship with Korbel and its proprietor, Gary Heck,” Lawson Whiting, Brown-Forman’s president and CEO, stated in a joint assertion. “Going ahead, we are going to every pursue our respective long-term development targets.”
Gary Heck, president and proprietor of Korbel Champagne Cellars, added: “Korbel deeply appreciates the a long time of profitable partnership with Brown‑Forman. As we embark on this new chapter, we’re excited to proceed connecting with our shoppers and additional elevate our iconic model nationwide.”
Simply Drinks has requested each firms to develop on the rationale for ceasing the partnership.
Arrange in 1882, Sonoma County-based Korbel produces a variety of méthode champenoise glowing wines, in addition to a clutch of nonetheless wines, port and sherry.
The corporate additionally operates a brandy enterprise below the title Korbel Californian Brandy.
The transfer marks one other step away from the wine class for Brown-Forman. Two years in the past, the US spirits heavyweight bought its Sonoma Cutrer vineyards to US luxurious wine enterprise The Duckhorn Portfolio. The sale was accomplished in Could final yr.
The Woodford Reserve model proprietor bought the Sonoma Cutrer enterprise in change for round of The Duckhorn Portfolio and $50m.
Belongings included within the deal had been the Sonoma‑Cutrer model emblems, manufacturing websites, and its six vineyards situated within the Sonoma Coast and Russian River Valley wine appellations.
Following the sale, The Duckhorn Portfolio added two Brown‑Forman executives to its board of administrators, Marshall Farrer, chief strategic development officer, and Tim Nall, chief international provide chain and know-how Officer.
In October, US private-equity agency Butterfly Fairness struck a deal to purchase The Duckhorn Portfolio for round $1.95bn.
“Brown-Forman, Korbel Champagne Cellars stop gross sales partnership” was initially created and printed by Simply Drinks, a GlobalData owned model.
The data on this web site has been included in good religion for normal informational functions solely. It isn’t meant to quantity to recommendation on which you need to rely, and we give no illustration, guarantee or assure, whether or not specific or implied as to its accuracy or completeness. It’s essential to receive skilled or specialist recommendation earlier than taking, or refraining from, any motion on the idea of the content material on our web site.
Brown-Forman is additional loosening ties with wine, ending its 60-year gross sales, advertising and distribution partnership with Californian winemaker Korbel Champagne Cellars.
In a joint assertion, each firms stated they might terminate the tie-up as of 30 June.
Brown-Forman and Korbel’s partnership began in 1965. In line with the Jack Daniel’s maker’s 2024 annual report, the group sells Korbel merchandise “below contract” within the US and to “different choose markets”.
“We deeply worth the wealthy historical past and collaborative spirit that has characterised our relationship with Korbel and its proprietor, Gary Heck,” Lawson Whiting, Brown-Forman’s president and CEO, stated in a joint assertion. “Going ahead, we are going to every pursue our respective long-term development targets.”
Gary Heck, president and proprietor of Korbel Champagne Cellars, added: “Korbel deeply appreciates the a long time of profitable partnership with Brown‑Forman. As we embark on this new chapter, we’re excited to proceed connecting with our shoppers and additional elevate our iconic model nationwide.”
Simply Drinks has requested each firms to develop on the rationale for ceasing the partnership.
Arrange in 1882, Sonoma County-based Korbel produces a variety of méthode champenoise glowing wines, in addition to a clutch of nonetheless wines, port and sherry.
The corporate additionally operates a brandy enterprise below the title Korbel Californian Brandy.
The transfer marks one other step away from the wine class for Brown-Forman. Two years in the past, the US spirits heavyweight bought its Sonoma Cutrer vineyards to US luxurious wine enterprise The Duckhorn Portfolio. The sale was accomplished in Could final yr.
The Woodford Reserve model proprietor bought the Sonoma Cutrer enterprise in change for round of The Duckhorn Portfolio and $50m.
Belongings included within the deal had been the Sonoma‑Cutrer model emblems, manufacturing websites, and its six vineyards situated within the Sonoma Coast and Russian River Valley wine appellations.
Following the sale, The Duckhorn Portfolio added two Brown‑Forman executives to its board of administrators, Marshall Farrer, chief strategic development officer, and Tim Nall, chief international provide chain and know-how Officer.
In October, US private-equity agency Butterfly Fairness struck a deal to purchase The Duckhorn Portfolio for round $1.95bn.
“Brown-Forman, Korbel Champagne Cellars stop gross sales partnership” was initially created and printed by Simply Drinks, a GlobalData owned model.
The data on this web site has been included in good religion for normal informational functions solely. It isn’t meant to quantity to recommendation on which you need to rely, and we give no illustration, guarantee or assure, whether or not specific or implied as to its accuracy or completeness. It’s essential to receive skilled or specialist recommendation earlier than taking, or refraining from, any motion on the idea of the content material on our web site.
