
By Elizabeth Kaske and Matthew McGonegle
Regardless of the excessive price of capital and a slew of macroeconomic uncertainties, greater than 70% of essentially the most assured world chief govt officers (CEOs) are betting on a mergers and acquisitions (M&A) comeback in 2025. However to escalate worth creation and whole shareholder return (TSR), companies could have to essentially change the trajectory of their enterprise technique.
Enterprise technique shapes an organization’s M&A strategy
Enterprise faculty teaches the basics of technique. The CEO and the board lead enterprise technique to realize vital change, utilizing varied pillars, packages, and initiatives to drive TSR. But we nonetheless hear about frequent disconnects from the enterprise technique up, down, and throughout organizations.
Our work on hundreds of M&A offers reveals 5 actions that deal groups can take to enhance their outcomes:
1. Create a robust, strategic gameplan.
2. Allocate capital primarily based on the enterprise technique, backed up by knowledge.
3. Use synthetic intelligence (AI) for aggressive benefit.
4. Faucet the deal staff’s information.
5. Talk the deal thesis early.
Motion 1: Get your strategic gameplan on.
Finest-in-class technique and enterprise groups always have their fingers on the heart beat of their progress drivers. They put together for annually with a plan to seize progress by means of natural means, resembling new merchandise and new and present clients, and inorganic means, together with M&A, joint ventures, and strategic alliances. This strategic plan informs most M&A choices and will assist break any deadlocked choices when opportune offers land on the company improvement staff’s desks.

Capital allocation
Many corporations are able to creating their technique, and quite a few enterprise items are competent at creating funding circumstances for his or her packages and initiatives. Nonetheless, these corporations should still expertise challenges when linking methods and alternatives collectively. An efficient capital allocation technique incorporates the enterprise technique and helps decision-makers plan, choose, handle, and consider funding alternatives.
Motion 2: Allocate capital primarily based on the enterprise technique, backed up by knowledge.
Throughout the context of M&A, this implies having a fact-based and data-driven strategy to the amount, sort, and focus areas (market, product, geography) in your deliberate offers inside a given timeframe. Opportunistic transactions will pop up, and once they do, decision-makers ought to prioritize offers with a balanced scorecard of economic metrics, resembling capital requested, return on invested capital (ROIC), inner price of return (IRR) and income, in addition to non-financial components, resembling strategic significance, buyer satisfaction, and enterprise continuity danger.
Deal sourcing
Efficient acquirers always develop and refresh a robust pipeline of targets by means of varied means.
Sure, it helps to have robust relationships with funding banks who know your sector and know which property are in the marketplace. However your group’s enterprise leaders know the enterprise greatest. The enterprise unit presidents of efficient serial acquirers determine early potential targets and use their relationships to carry the alternatives to company improvement.
Motion 3: Use AI to get a leg up.
To remain aggressive and maximize acquisition potential, main deal groups are more and more turning to AI as a strategic device to reinforce their deal sourcing and enhance effectivity and effectiveness. Particularly, AI can:
• Analyze market traits
• Establish promising targets
• Forecast outcomes
• Map relationships
• Assess sentiment
• Present automated alerts
• Streamline due diligence
• Facilitate collaboration
Firms can use AI instruments, resembling EY Aggressive Edge, to perform these duties.
Motion 4: Faucet into deal staff experience.
Offers can begin in varied contexts, resembling market enlargement, know-how acquisition, or strategic partnerships. To develop transaction technique, use the mind belief of the deal staff and advisors to navigate the complicated journey, from preliminary goal communication by means of valuation, negotiation, and remaining bid. No element is just too miniscule with sequencing, planning presents and counteroffers, and aligning roles and duties. These ways assist streamline the method and restrict resistance, contributing considerably to the success of the deal.
Preliminary evaluation
Whereas valuation, enterprise modeling, and benchmarking are basic, enterprise leaders mustn’t overlook their significance. The preliminary evaluation is vital in verifying the contemplated deal will result in the worth creation and TSR that the enterprise technique is designed to realize. Along with efficient evaluation rooted in knowledge—and never within the feelings of any executives who may need the deal to occur—this early stage is when integration leaders needs to be introduced into the fold.
Motion 5: Talk the deal thesis early.
Clearly documenting the funding thesis, worth drivers, integration technique, and resourcing is a number one follow that may assist expedite the next phases of the deal journey after a letter of intent is signed, diligence commences, transaction paperwork are signed, and the deal is closed.
By taking these strategic actions early within the deal lifecycle, corporations can confidently execute their M&A methods and their enterprise technique, enabling worth creation and elevated TSR. The businesses that wait on these areas danger lacking out on precious time to shortly notice worth and eroding the deal worth post-close.
Study extra about how the EY-Parthenon Mergers & Acquisitions staff helps corporations increase M&A progress and aggressive edge with strategic planning, deal sourcing, due diligence, and AI-powered platforms.
Elizabeth Kaske is EY-Parthenon Americas Mergers and Acquisitions Chief, Ernst & Younger LLP.
Matthew McGonegle is EY-Parthenon Transaction Technique and Execution Principal, Ernst & Younger LLP.
The views mirrored on this article are the views of the authors and don’t essentially replicate the views of Ernst & Younger LLP or different members of the worldwide EY group.