Good Strikes for Small Companies: Embracing Digital Possession in an Algorithm-Pushed World

Digital possession for small enterprise isn’t only a nice-to-have anymore—it’s important. Once you’re operating a small enterprise in immediately’s on-line world, it’s simple to really feel such as you’re always chasing the algorithm. At some point your content material is hovering, the subsequent—crickets. I’ve been there, and so has my visitor on the podcast this week: Kinsey Soderberg, an excellent voice within the AI area and somebody who’s making actual waves in an business that, let’s face it, nonetheless skews male-heavy.

I met Kinsey throughout my podcast tour for “The Artwork of Small Enterprise Social Media,” and from our first dialog, I knew we had been going to get alongside. She’s good, strategic, and has this laser-sharp readability about why digital possession for small companies is the dialog we must always all be listening to proper now.

Spoiler: it’s not simply one other trending sound on Instagram.

Why Digital Possession for Small Enterprise Issues Extra Than Ever

This episode is filled with actual speak about:

• What it means to personal your corporation belongings within the digital age
• How AI is shifting the panorama for creators (and methods to use it with out shedding your voice)
• Why chasing followers isn’t the identical as constructing authority
• And what good creators are doing to future-proof their manufacturers

The Dangers of Constructing on Rented Platforms

We talked concerning the strain to be all over the place, on a regular basis, and the way that strain is usually fueled by platforms that don’t have your finest curiosity in thoughts. Kinsey and I each imagine in constructing what we name “digital sovereignty”: a method to function that retains you in management, not the algorithm.

Sensible Steps Towards Digital Possession for Small Enterprise

And right here’s the most effective half: it’s not about doing extra, it’s about doing what issues.

Meaning specializing in:

• Your web site and search engine marketing (yep, persons are nonetheless Googling!)
• A robust electronic mail record you may nurture and develop
• Unique content material that lives someplace you personal
• Utilizing AI instruments to assist your creativity, not change it

Future-Proofing Your Model Begins with Possession

Whether or not you are simply getting began or pivoting your technique, digital possession for small enterprise is what separates short-term noise from long-term progress. That is the sort of foundational pondering that builds sustainable, resilient companies—particularly once you’re working in a world of fixed platform updates and algorithm shifts.

I’m so excited to share this one with you. Press play beneath and let it sink in—this dialog will shift the best way you consider digital possession for small enterprise and the way you present up on-line.

Hyperlinks to Episode:

👇 Full transcript out there beneath for my fellow note-takers or watch the complete video beneath.

Good Strikes & Digital Possession for Small Enterprise

Kinsey Soderberg: Hello, peg. Thanks a lot for approaching the Podcast. I am so excited to convey you on the present.

Peg Fitzpatrick: I’m so excited to be right here, and I really like the identify of your podcast. Who would not wanna really feel good? I really like that.

Kinsey Soderberg: Thanks. I do know. Yeah, it was so humorous, coming to that identify. ‘trigger it positively, you know the way beginning out in entrepreneurship is, it is simply you are making an attempt all of the issues, you are throwing spaghetti on the wall and it took me a couple of 12 months to land on that identify really feel good social.

Kinsey Soderberg: However then once I did every part simply began to click on and stuff. I respect you saying that, however I do wish to share with our viewers who you might be. I already launched you just a bit bit within the intro, however I might love to listen to from you. Who’re you, what do you do? Who do you serve?

Peg Fitzpatrick: Such existential questions. Who am I? I used to be born, no, I am simply kidding. That simply jogs my memory of Steve Martin, the jerk. Sufficient, that film, but it surely’s so humorous. Have you learnt that film?

Kinsey Soderberg: Yeah. I noticed it like some time

Peg Fitzpatrick: Yeah it is an, it is a, it is an older film, but it surely’s very humorous. So I my identify is Peg Fitzpatrick. I have been in social media occurring, [00:01:00] 14 years that I have been working as a social media skilled. So I have been round for some time. I’ve seen a number of issues. I’ve labored. For one firm this entire whole time. Loads of what I educate ties again to one thing I feel is important: digital possession for small enterprise.

Peg Fitzpatrick: However it wasn’t full-time firstly. So I’ve achieved a number of aspect initiatives, together with writing a pair books. However I’ve labored with different firms. I’ve labored with Man Kawasaki. I labored with Canva as their first head of social technique once they had been a bit child startup that no one heard of.

Peg Fitzpatrick: After which I’ve labored with a number of different manufacturers. I’ve labored with Audi and Motorola doing like product lunches. I labored with TJ Maxx doing this actually nice occasion that that they had. I got here and spoke with Barbara Corcoran and Layla Ali, which was. Superb. And I’ve simply, I’ve really been on social media all this time utilizing all of the issues, making an attempt all of the issues, seeing what works and my my objective is to assist small companies be taught social media in a means that is simple to know and never overwhelming.

Peg Fitzpatrick: So the people who I serve are [00:02:00] principally small enterprise house owners, which is principally the identical individuals who pay attention. Hey, small enterprise house owners.

Kinsey Soderberg: Oh yeah, you might be talking to our

Kinsey Soderberg: With making social media much less overwhelming and less difficult. ‘trigger positively that’s like simply a kind of issues I really feel like each enterprise proprietor goes via. Except, you begin out eager to be a social media supervisor, however that was me. I went via the identical factor nonetheless, the place it is you are like, okay, I am gonna begin a enterprise, and you then’re like, whoa, I gotta be taught all of the issues abruptly.

Kinsey Soderberg: So we’re so excited to speak with you immediately, however I do know you shared just a bit bit about your journey and the way you bought right here and stuff, however are you able to simply share a bit bit extra about that? I really like to listen to simply

Peg Fitzpatrick: Positive. What would.

Kinsey Soderberg: What that regarded like

Peg Fitzpatrick: Okay, so my very very first thing so the actual begin I used to be out to dinner with my husband being just like the trophy spouse along with his firm that could be a German firm. So they seem to be a German firm, however there’s like an American daughter firm of it. And they’d ship over their advertising from Germany.

Peg Fitzpatrick: [00:03:00] And it actually did not hit proper for the American viewers. The translations from German to English weren’t nice, and their imaging that they use is completely totally different. It simply would not hit the identical. They simply, every part was totally different. We had been out to dinner within the north finish of Boston. I do not know if Boston in any respect, but it surely’s the most effective Italian meals within the nation if however that is so good.

Peg Fitzpatrick: So we had been simply out to dinner consuming wine, and then I began saying what I might do, we had been making an attempt to clarify how the advertising must be a bit totally different. And so I used to be like, that is what I might do if I used to be advertising the corporate. Within the us. So I began and it was principally like I simply began pitching all these concepts.

Peg Fitzpatrick: I might labored in conventional advertising earlier than this, earlier than there was social media. I had achieved advertising for an organization. I did the web site and I did electronic mail advertising and obtained individuals to join the programs that they did. I began pitching all these concepts and one of many issues was Fb, as a result of Fb was model new for, and I used to be like, you can do a Fb web page, you can re attain individuals.

Peg Fitzpatrick: It is this new factor. And so I simply began throwing all these concepts after which six months later they had been like, Hey, we wanna rent your spouse. And my husband was like, cool. So then he’s [00:04:00] they wanna rent you. And I used to be like, oh, I am sorry about that. I used to be like, I am gonna one hundred percent flip that off.

Peg Fitzpatrick: Sorry. I believed I had. I apologize.

Kinsey Soderberg: are good.

Peg Fitzpatrick: So principally they wished me to rent me to do all of the issues that I talked about, after which six months later was like, oh no. I needed to bear in mind. I used to be like, okay, so what I do know, I pitched Fb, I do know we talked about this, and the very first thing that I wanted to do was a product launch, which is one thing that a number of small companies need to do.

Peg Fitzpatrick: So we had a brand new product and we’re gonna be at this actually massive. Occasion and we wanted to fill the room. That was my first objective, was to get individuals to come back and study this new product. So I needed to simply, I began making issues on social media, creating content material to get individuals to enroll. Through electronic mail so I might electronic mail them details about this.

Peg Fitzpatrick: So we went from having no electronic mail principally. We hadn’t had anyone even doing advertising within the US for a couple of years, so I used to be ranging from scratch. And we went to this occasion in Las Vegas and we ended up having, we had a room [00:05:00] for 300, which looks as if lots of people, proper? To get 300 individuals to come back to one thing.

Peg Fitzpatrick: So it was 300 individuals we wanted to get, and we ended up having 500 individuals. We needed to get chairs in and it was standing room solely. In order that was the very very first thing I did for the corporate. After which I really did a presentation explaining like. The advertising plan for this new product. ‘trigger I created like advertising for the individuals to make use of for this new product too.

Peg Fitzpatrick: So we’re not a advertising firm, we do not promote advertising, however we do attempt to assist our clients with their advertising. It isn’t one thing that we promote although, it is similar to a bonus worth add factor that we did. In order that was the very very first thing I did was an enormous product launch that was very profitable. So I used to be so grateful that really labored.

Peg Fitzpatrick: However I simply. Found out methods to do it. So I have been doing this so lengthy that there was by no means blogs or movies or podcasts. There was nothing to let you know methods to do issues. I’ve all the time had to determine myself and learn to do it. My background is my main in faculty was [00:06:00] geography with and schooling with a minor in English.

Peg Fitzpatrick: So I do all of the issues. I like to journey for work and. Schooling, so I understand how to show individuals. That’s one thing I used to be very captivated with. So I really like sharing that. So once I began, then I began my weblog the place I might share methods to do issues. So my weblog has been round actually the identical period of time.

Peg Fitzpatrick: I feel I began it in 2000, oh 10, or it has been round for thus lengthy. So my weblog has been round for a very long time and I’ve all the time simply written methods to use social media productiveness ideas, issues like that. So it is. I really like educating individuals methods to do issues ‘trigger it’s extremely laborious as a small enterprise proprietor, to have the time to learn to do this stuff.

Peg Fitzpatrick: Your corporation is your fundamental factor and you actually need to make use of most. And I am speaking to the choir for you. I do know, however that it is advisable use the primary quantity of your artistic vitality. Simply vitality basically, creating no matter your product and providers is. After which studying advertising on high of that could be very overwhelming.

Peg Fitzpatrick: After which once you discover out you [00:07:00] have to create 1,000,000 reels per week and you then’re like, all proper, I am completely out. I can not do that in any respect. So I actually similar to to interrupt it down for individuals that is the way you do that is the way you do that. In order that’s principally, the little journey of it.

Peg Fitzpatrick: And so from then I’ve simply, continued to simply work in social media, but in addition I’m a social media consumer. I additionally like it and use it myself. And I like I say, I unintentionally constructed my very own social platforms as a result of I used to be actually simply testing issues that I wanted for work. I did not wanna take a look at issues for the shopper for, for the.

Peg Fitzpatrick: For my employer. So I did issues by myself accounts and, which is a bit bit totally different. Loads of social media managers now, they do not wanna do any social themselves in any respect. They’re like, I do not wanna do my social, I need not do my social. However I feel if individuals haven’t got their very own social, like how have you learnt if they have been profitable?

Peg Fitzpatrick: That is my opinion on that. How do you are feeling about that?

Kinsey Soderberg: Oh my goodness. It is so humorous. Yeah, for [00:08:00] certain. That is positively an issue the place you are working all day on all this different stuff and you are like, oh, it is work. It occurs for me too, once I really feel like, okay as a solopreneur, simply working at residence alone, I’ve my canine and I discuss to them daily for certain.

Kinsey Soderberg: However I additionally deal with my Instagram tales as at any time when I might flip to a coworker and say one thing humorous, I will simply add it to my tales and stuff. So

Peg Fitzpatrick: That is an amazing,

Kinsey Soderberg: how,

Peg Fitzpatrick: actually smart way to think about tales, is that, ‘trigger I additionally work from home and I do the identical factor, however I by no means actually considered that. That is precisely an amazing clarification of methods to do tales like

Kinsey Soderberg: For certain. And for me too, it simply makes me really feel like I am with

Kinsey Soderberg: Too, nonetheless once you’re similar to

Kinsey Soderberg: Stuff. However I additionally completely perceive, for me it is i, it is humorous when persons are like, you do social media issues, you are on social media on a regular basis, proper?

Kinsey Soderberg: Scrolling and utilizing it, and that is the place I am kinda like, Ooh, I am not usually, since you gotta set these

Peg Fitzpatrick: You do.

Kinsey Soderberg: However I really feel you with

Peg Fitzpatrick: However you are able to do that story, however you are able to do your story after which put your telephone away. That is the secret’s to not[00:09:00]

Kinsey Soderberg: yeah.

Peg Fitzpatrick: to actually, for small enterprise house owners to really feel like they need to be on on a regular basis on social media on a regular basis is simply flawed. They cannot, I. You should not since you would waste your mind energy.

Peg Fitzpatrick: You simply gotta do your factor submit. When you’re posting reply like keep round for a bit bit after which get to work in your actual work.

Kinsey Soderberg: Sure. Oh my gosh. Okay, so it is a enormous theme for me this 12 months. And guys, I am simply gonna embody our really feel good social viewers for us this 12 months, guys. Is. I have been actually making an attempt to do is remind myself always that like Instagram, whereas vital and social media basically, whereas vital will not be the most important cash shifting needle for my enterprise, for me as just like the. Solopreneur and making an attempt to love, additionally particularly doing all of the issues myself for essentially the most half, like actually realizing the place I am spending my vitality, my time, my cash, and giving it, giving every activity like the quantity of consideration and vitality it [00:10:00] deserves. And so for me and social media particularly Instagram is such a shiny object, I really feel like I simply get sucked.

Peg Fitzpatrick: I do know.

Kinsey Soderberg: into being like, that is so vital with going viral with rising or falling. It is such like a conceit metric. Factor. So I have been making an attempt to always remind myself to spend extra vitality on the podcast, spend extra vitality creating the merchandise, the e-mail record, after which present up on Instagram, however make it as simple as doable for myself.

Kinsey Soderberg: So

Peg Fitzpatrick: Precisely.

Kinsey Soderberg: your ideas, girl. Like how do you navigate that in your personal enterprise and what do you must share with

Peg Fitzpatrick: I do the identical issues as a result of I do. I do have a full-time job and I agree with you. Instagram will not be the place that you simply’re gonna make your cash. I do not suppose it is the place any small companies are making all their cash. I feel it is nice to be there. It is vital to have social presences, however.

Peg Fitzpatrick: Each submit that you simply do doesn’t hyperlink to your web site and folks aren’t gonna go, when you’ve got a store and you are able to do the buttons, there’s methods to do issues, however principally it is model consciousness and being seen, which is vital, but it surely’s not making you [00:11:00] cash. So it’s actually vital to interrupt down the issues which can be making you cash and spend much less time.

Peg Fitzpatrick: You possibly can nonetheless have a presence with out having to be there on a regular basis. You understand the, I feel I. Meta has been dangerous for individuals’s psychological well being which can be on social media. Once you have a look at the best way that they need you to handle your model Fb web page, they’ve a bit relevancy rating for like how briskly you answered individuals’s questions.

Peg Fitzpatrick: May you trigger extra stress for individuals? That is horrible. Like what different business has that sort of metric? After which your Fb web page is not gonna do if you happen to did not reply one thing immediately. It is laborious sufficient individuals like do not do this to us. So I do really feel like the identical, the best way that you simply do is that you simply shouldn’t be spending all of your time on Instagram or any of the opposite, or TikTok.

Peg Fitzpatrick: Each of them are. Each of them are time sucks. Each of them suck you in. You find yourself losing a number of time. It actually can. Knock your confidence if you happen to simply get the comparability, stealing your, you suppose, oh, they’re doing it higher. I should not [00:12:00] even attempt. They’ve extra followers.

Peg Fitzpatrick: They, you must similar to, if you happen to can simply flip off the, disguise your legs, disguise all of the stuff on the again finish, and. Do not stress out about it a lot. Do the most effective that you are able to do with the time that you’ve, after which go do the actually vital work, which is your corporation, whether or not it is your podcast, you must have a look at it like, did I spend time doing optimistic?

Peg Fitzpatrick: Did I discover visitors? Did I write questions? Did I have a look at their social media? To see what’s attention-grabbing? There’s a number of issues as a podcast host, that is a, there’s a number of work, you are. Not solely simply that, then you may have the advertising of your podcast, you may have all these items.

Peg Fitzpatrick: There is a million, million issues as a podcast I haven’t got a podcast, however I ran a podcast for 4 years, so I completely perceive like all of the issues that you must do. And being on Instagram, whereas it is vital, when you’ve got that concept and you’ve got a bit factor that you simply wanna share, say you simply.

Peg Fitzpatrick: We’re enhancing your podcast and also you discovered one thing new to make a cool like graphic or one thing like that, and also you wanna share Hey, I simply tried this new factor. Do your story for it. [00:13:00] Put your telephone down and put it away. I feel placing your telephone away is a very vital factor. When you can simply even put it outta sight as a result of the interruptions, the fixed interruptions.

Peg Fitzpatrick: And I’ve a very unhealthy downside with electronic mail too. I am a very unhealthy electronic mail checker. I examine on a regular basis. I over examine, like Outlook offers you little experiences and Outlook was like, we expect you would be extra productive if you happen to checked your electronic mail record. That was their little

Kinsey Soderberg: cease utilizing me a lot.

Peg Fitzpatrick: That was their ai, their little AI suggestion to me.

Peg Fitzpatrick: And I used to be like that is observe for myself. So I really feel prefer it’s the identical factor, like all of the issues which can be simply when you have to be specializing in one thing and one thing else oh, I’m wondering if this occurred or that occurred, particularly we had the talk final night time and I turned off all my stuff.

Peg Fitzpatrick: I went to mattress, I got here again and Taylor Swift had endorsed Kamala, and I used to be like, oh, I can not imagine I missed that. I used to be like, however I am glad I missed that. ‘trigger it was like later at night time and I had, I used to be in mattress and I used to be asleep.

Peg Fitzpatrick: It was wonderful that I noticed it later. I lit it was wonderful,

Kinsey Soderberg: yeah.[00:14:00]

Peg Fitzpatrick: We are able to positively, and schedule it.

Peg Fitzpatrick: Schedule the instances. I like to recommend on a regular basis in my e book and simply on my weblog and once I’m speaking about issues, is to simply schedule that little little bit of time to examine issues within the morning after which. Put it away, after which later on the finish of the day, examine issues once more. Put it away. Doesn’t need to be a very long time.

Peg Fitzpatrick: You do not have to spend so much of time scrolling, however it’s best to examine your direct messages and simply examine to see when you’ve got any feedback on all your social. That’s actually vital, however I do not suppose it is so vital that it is advisable lose your focus from different stuff. To do it. And I haven’t got notifications on my telephone for something as a result of that pulls your focus too.

Peg Fitzpatrick: I feel it is so laborious. I feel submit pandemic we’re, we nonetheless are all preventing to simply focus and be in our zone, do not you suppose so?

Kinsey Soderberg: Oh, utterly. Yeah. I imply I feel all of it similar to begins with like consciousness and simply getting interested by your habits and [00:15:00] then you can also make optimistic modifications and make little tweaks at a time to cease doing little issues and stuff. And in addition, I really like what you introduced up about like feelings, tying feelings.

Kinsey Soderberg: To love sort of every part we do. I feel being conscious of not similar to your habits, but in addition like realizing the feelings which can be tied to these habits. Like I all the time speak about, one of many issues that bothers me a lot about social media particularly and why I attempt to pay attention to the platforms that I am utilizing and the best way I’m consuming content material.

Kinsey Soderberg: I attempt to spend my time consuming podcasts or consuming even Pinterest as

Kinsey Soderberg: Higher than Instagram

Peg Fitzpatrick: Yep.

Kinsey Soderberg: you are scrolling via Instagram and you haven’t any management or TikTok or Fb. You don’t have any management over what you are about to see,

Peg Fitzpatrick: Yeah,

Kinsey Soderberg: you may be feeling good like abruptly.

Kinsey Soderberg: And you then’ll see some doom scroll submit and

Peg Fitzpatrick: I do know

Kinsey Soderberg: my, your emotion,

Peg Fitzpatrick: it does.

Kinsey Soderberg: can utterly change for all the day. And it is simply you want to pay attention to.

Kinsey Soderberg: Like begin making [00:16:00] little optimistic modifications right here and there, and slowly it’s going to grow to be simpler, I

Peg Fitzpatrick: Pinterest is one hundred percent the most effective for that, essentially the most optimistic place to be. And

Peg Fitzpatrick: Greater than every other social platform, actually learns what you wish to see. When you get a brand new pastime and also you’re searching for stuff, it reveals you stuff. I went gluten free. Final January like one hundred percent gluten-free.

Peg Fitzpatrick: And it solely reveals me gluten-free recipes now for every part. I am like, thanks. And that looks as if a small factor, but it surely’s really an enormous factor. It is it, it is it is some methods creepy and all of them are creepy ‘trigger they’re monitoring every part we do. However I am going onto Pinterest, you do not have to fret about.

Peg Fitzpatrick: Commenting or something like that. And you may search for inspiration for precisely what you are searching for. It’s going to, and you then’ll see extra of it the subsequent time you come on. However it’s actually, they attempt to be a optimistic place. And their objective is so that you can discover issues after which. Get off Pinterest and go do it.

Peg Fitzpatrick: Their entire motto is go do issues that you simply discover in Pinterest. Do not simply [00:17:00] keep right here and have a look at it. So I am really within the Pinterest creator group, which is a particular Pinterest factor that they’ve the place I am in with like different creators, I am actually the one social media individual, all people else is style bloggers or meals bloggers or issues like that.

Peg Fitzpatrick: However so I get to see a bit bit extra of what they, what they speak about behind the scenes on Pinterest, but it surely’s all the time been that means. It is all the time the quietest place so far as like social chatter goes. You have all the time had, you have had the power to ship messages there, however actually nobody does it.

Peg Fitzpatrick: And you may touch upon pins, however. That is actually not that massive of a factor both. So I do love Pinterest for that. And I additionally get far more site visitors to my weblog from Pinterest than I do from anything. It has been my primary site visitors driver for visibility for a decade, actually. So I all the time attempt to simply inform myself, why are you spending a lot time on one thing that is not providing you with as a lot?

Peg Fitzpatrick: Traction, which is Instagram and TikTok, as a result of you may’t [00:18:00] click on to something, until it is a story and you’ve got the hyperlink there. However on Pinterest, you can also make each single pin hyperlink to your podcast, hyperlink to your web site, hyperlink to your electronic mail signup. So each single pin is actionable, whether or not it is a video or a graphic.

Peg Fitzpatrick: And it is the one. Social platform, which it is actually not a social platform. It is a e book, my advertising website, they are saying. However we lump it into the social media class, however it, I get much more interplay from that. And I am always telling myself I ought to spend equal time on my Pinterest stuff as I do on my Instagram.

Peg Fitzpatrick: And for Pinterest, they’re like, if you happen to can create one new authentic piece of content material per week. They’re blissful. One piece of content material, only one brief video or one, one graphic, they usually’re like, are you able to do this? I am like, oh my God. One factor you do not hear that for Instagram. Simply submit one factor and so it is actually good to consider when you’ve got, if you happen to small enterprise could be there, if you happen to’re constructing a listing, if you happen to’re, no, I do not. There’s [00:19:00] totally different sorts of small companies, so some companies match rather well with Pinterest and a few possibly a bit bit extra of a problem, however. Each business is on there and each sort of inspiration is on there.

Peg Fitzpatrick: So if you happen to really feel prefer it’s not excellent to your firm proper now, it is nonetheless excellent for inspiration. So you may go get doom much less, doom, much less inspiration. I.

Kinsey Soderberg: record social media. That needs to be their like slogan doom record. I like it. Okay, earlier than I allow you to go, I do exactly wanna ask, as a result of you may have been on this world for, fairly a couple of years and you’ve got seen so many alternative modifications on all of the platforms for certain. Simply it is loopy how a lot even simply Instagram has modified, however simply all all the world of social media and social media advertising and and I feel persons are feeling actually overwhelmed and actually confused about okay, like there’s all this recommendation I have been listening to, however then the recommendation modifications after which there’s like different recommendation and opposing recommendation and stuff. So what’s your recommendation like this [00:20:00] 12 months,

Peg Fitzpatrick: Okay,

Kinsey Soderberg: proper now?

Kinsey Soderberg: What do you suppose individuals needs to be doing with regards to social media advertising?

Peg Fitzpatrick: here is the factor. I really like social media and I have been on it without end, however the primary factor is to just remember to personal. What you are creating. So having your personal web site is the one factor that you simply, in your electronic mail record, these are two issues which you could develop and construct that you’ll, you may have management of. Although you are on a electronic mail service, you may nonetheless obtain your record of your electronic mail record.

Peg Fitzpatrick: So if I see lots of people now they usually construct their entire enterprise on TikTok or Instagram, and these issues can disappear.

Peg Fitzpatrick: I used to be on Google Plus, which is a platform. I do not know if you happen to even bear in mind the final podcast it was on. She was like, I do not even know what that’s. That is how lengthy it has been gone.

Peg Fitzpatrick: However I labored very laborious on that and I had 1,000,000 and a half followers on Google Plus I. One million and a half, which is a number of followers. And I did lead individuals to my electronic mail record and I did lead individuals to my weblog. However Google removed that. And on the time it was, it by no means reached the degrees of different social [00:21:00] platforms, regardless that it had a number of nice options to it.

Peg Fitzpatrick: There was tons of individuals there. It was linked with Google and YouTube and every part else. So individuals had been like, this is not going anyplace. It is Google. They did, they closed it. So issues can go away. Your podcast, you host it someplace, there’s a number of totally different podcast hosts, so you’ll have the ability to transfer issues round ‘trigger you personal your recordings.

Peg Fitzpatrick: So I assume podcast is one other factor which you could personal, proper? As a result of

Kinsey Soderberg: Yeah. Yeah, I

Peg Fitzpatrick: you can transfer that if you happen to wished.

Kinsey Soderberg: Completely.

Peg Fitzpatrick: so your podcast, once more, one other great point, however you simply wanna just remember to’re not creating issues on another person’s property as a result of they will shut it at any time. So you may’t rely simply on having an Instagram account and making a hyperlink and bio, like touchdown web page on, with Hyperlink Tree or milkshake or any of these in style issues.

Peg Fitzpatrick: These are good issues to have, but when these. Disappear, then you do not have that. You are gonna lose all these followers and TikTok, they’re always speaking about how, when you’ve got it in your telephone, the Chinese language [00:22:00] are monitoring every part in your telephone. And that could be a hundred % true. The federal government remains to be in the event that they’re gonna, shut it down or make it.

Peg Fitzpatrick: Be American owned or no matter. So the primary factor that I all the time say is that it is advisable just remember to personal what you are creating and that it is sustainable. That it is not one thing that would disappear as a result of your Pinterest might disappear. Your Instagram, your TikTok, any of these issues. So that you wanna be sure you’re constructing an electronic mail record and your emailing individuals and you can have a easy web site, so you can have your primary stuff on there.

Peg Fitzpatrick: After which when you’ve got a podcast, you do personal that as properly. So simply just remember to personal. One thing that you simply’re creating that is gonna home every part that you’ve. ‘trigger I really feel like

Kinsey Soderberg: sure.

Peg Fitzpatrick: it is all the time been, and it is the identical that it ever has been. I’ve stated that because the very starting that you simply want an internet site and I feel blogs aren’t as in style now.

Peg Fitzpatrick: So persons are like I do not want a weblog, however you continue to want an internet site as a result of that is the place persons are gonna search on Google they usually’re gonna hopefully discover you.

Kinsey Soderberg: [00:23:00] Yep. Sure. That is such an amazing recommendation. Simply and it is similar to you simply stated, it is lengthy lasting recommendation. It is stable recommendation. I like, I simply began asking that query by saying the platforms are all the time altering and the recommendation is all the time altering. The opinions, all of the issues are all the time altering. However like having that stable basis of content material that you simply personal, of getting your on-line like residence,

Kinsey Soderberg: Is so vital and it is an amazing beginning place. And anytime in like your corporation or the historical past of social media, that is been so useful.

Kinsey Soderberg: And I all the time bear in mind too, I all the time wish to say this, and this ties in with precisely what you simply stated as a result of that type of content material that you simply’re simply speaking about it. Lasts. Like my podcast, my content material lasts, blogs final even Pinterest pins final. Your web site lasts. Like I’ve individuals discovering me via my podcast from episodes from like 2019,

Peg Fitzpatrick: that loopy [00:24:00] as a result of they’re, ‘trigger they looked for one thing and also you talked about it,

Kinsey Soderberg: for one thing, I, it hopped up they usually nonetheless discovered it to be useful they usually’ll observe me they usually’ll say, Hey, I’ve heard you thru your podcast.

Kinsey Soderberg: I listened to this episode. I used to be like. Actually? Wow. Okay. I forgot about that one. However that is what occurs and and so simply remembering to spend your time on the content material that issues and sure, I feel having a social media, Instagram or no matter presence is nice and vital and I actually love utilizing, that is coming full circle. Instagram for the neighborhood constructing, proper? I like specializing in sharing the stuff that it is such as you’re my finest good friend. Like I am sharing a bit behind the scenes, I am constructing my neighborhood, I am having conversations, however like the content material I spend time creating is that lengthy lasting stuff.

Peg Fitzpatrick: Precisely.

Kinsey Soderberg: beloved that recommendation. Thanks a lot for approaching the present. Peg, are you able to share with everybody the place they will discover you and discover any free sources you may

Peg Fitzpatrick: Positive. My weblog is peg fitzpatrick.com and I do have sources on there. So if there is a sources tab, there’s. [00:25:00] Downloads that our individuals love, so I am going examine ’em out. I’ve a e book popping out known as The Artwork of Small Enterprise Social Media, A Blueprint for Advertising Success, and that’s out there now for pre-order wherever you wish to get books, and it is going to be out in November.

Kinsey Soderberg: Superior. Oh my goodness. Thanks. And we’ll hyperlink issues within the present

Peg Fitzpatrick: Thanks.

Kinsey Soderberg: and I actually love this dialog.

Peg Fitzpatrick: too. Thanks.