Ask AI something and it’ll confidently reply. It’ll plan your exercises, take assembly notes and redesign your lounge, however are the outcomes good high quality and with out errors? For low-stakes gadgets, you’re in all probability prepared to seek out out. However on the subject of career-defining strikes, you may be questioning: Can AI alone do the job? Can it seize my model’s essence, deal with compliance, and create content material that audiences join with? At Contently, the place we reside and breathe content material and know-how, we consider the reply is not any.
However that doesn’t imply AI is out of the image. As an alternative, we’re betting on gifted editors supported by AI-assisted content material workflows to satisfy the calls for of enterprise advertising and marketing.
AI’s disappointing expectation vs. actuality
Anybody utilizing AI instruments to generate content material can attest to its limitations. The outputs replicate various voices, have inconsistent content material high quality, and pose compliance dangers. With out human assessment, copy typically lacks the depth and authenticity required to satisfy strategic objectives. And except you’re an editor with the time, vitality and expertise to overtake weirdly written copy, the duty can really feel overwhelming. But AI’s pace stays a charming profit, and numerous groups are prepared to simply accept less-than-stellar copy if it means simply hitting deadlines.
Contently’s editor-driven, AI-assisted content material
Fortunately, it doesn’t should be an both/or situation. At Contently, we provide an AI-assisted content material workflow. Our tech group partnered with our storytelling execs, who shared their insights and experience, and created a software that editors can use to leverage the advantages of AI with out sacrificing high quality.
One of the best of each worlds
Contently AI Studio generates content material that’s truth checked, context conscious, web optimization and LLM optimized, on model and in your model voice. However we nonetheless rely upon managing editors to supervise each AI Author output, rigorously reviewing and modifying every draft for accuracy, tone, and compliance with pointers. By preserving individuals within the course of — skilled editors no much less — we’re capable of obtain the outcomes AI guarantees with out the pitfalls:
- Correct, factual copy — Editors confirm the factual accuracy and regulatory compliance of AI-generated content material, making certain each bit meets enterprise goals and is dependable.
- Voice consistency — Editors safeguard your model voice so each content material piece aligns along with your model character and messaging — and doesn’t sound like everybody else’s soulless sludge.
- Compliant copy — Editors assessment content material for adherence to regulatory requirements so copy sails via inside authorized and compliance approvals.
- High quality connections — Editors refine AI-generated drafts to create narratives that actually join with their meant audiences. They guarantee content material isn’t simply technically right but in addition reveals emotion and offers takeaways which can be sensible and interesting.
- Actual ROI — Efficient content material drives visitors and generates leads. By combining AI effectivity with skilled editorial enter, our method enhances ROI and reinforces your model repute.
Human oversight as a bonus
For enterprise organizations, particularly these in regulated industries, counting on AI alone is usually a irritating, time-consuming, and dangerous enterprise. It’s sensible to need to embrace the advantages that AI provides. However by preserving people on the helm, particularly those that present cautious editorial oversight and give attention to strategic outcomes, advertising and marketing groups can have the very best of each worlds.
Curious to see the distinction an editor-led, AI-assisted method could make? Uncover how we use AI to boost our editorial community.
How do I generate high-quality content material with AI?
Begin by treating AI as a software, not a substitute. Excessive-quality content material requires human judgment. At Contently, we use AI to generate sensible first drafts, however our skilled editors refine them for accuracy, model voice, compliance, and readability. That’s how we flip AI pace into content material that really performs.
Can I belief AI-generated content material for regulated industries?
Not with out editorial oversight. In finance, healthcare, and different compliance-heavy sectors, human editors are important to make sure AI-generated content material is correct and legally sound.
How can I refine my AI content material creation to make sure higher model consistency?
Integrating human editors into your AI course of is essential. Editors make sure that AI-generated content material displays your model’s voice and messaging.
