“We’re on a highway to nowhere, come on inside. Taking that journey to nowhere, we’ll take that journey.” Speaking Heads
In case your staff is working with out a strategic highway map for the enterprise, you could really feel such as you’re dwelling the lyrics to the Speaking Heads’ tune “Highway to Nowhere” every day. What are the signs? A tradition of fireside drills, conferences with no said goal, fixed haggling over value with prospects, uncertainty as to what persons are really doing, and no frequent targets or methods to realize them.

A research of 250,000 executives discovered that the primary function of a frontrunner is setting strategic route. However for a lot of managers, there’s a cloud of angst hanging over this concept of setting strategic route. Why? Accomplished badly, technique setting takes too lengthy, creates rambling, unproductive conferences, and leads to humongous PowerPoint slide decks that don’t have something to do with folks’s real-world work. This doesn’t should be the case.
Having helped greater than 100,000 managers set strategic route for his or her enterprise, I’ve discovered three key elements to efficiently setting strategic route: context, course of, and highway map.
- Context: Nice leaders perceive the significance of taking a psychological snap shot of the present context of the enterprise. The context features a reasonable evaluation of the place the enterprise is immediately and why, portray an image of the specified future state, and figuring out the challenges and trade-offs on the trail to their vacation spot. In facilitating strategic planning classes with govt management groups, I’ve seen many situations of recent insights and connections occurring throughout these context conversations as managers get on the proverbial similar web page of the enterprise.
- Course of: In terms of course of, managers usually discover themselves on one finish or the opposite of a spectrum: working in an organization that has no formal technique course of or working in a single the place it’s all concerning the course of and never concerning the finish results of clear and concise route. Within the former scenario, managers have zero consistency in method with each other and are slapping random slides collectively in hopes they type a coherent technique. Within the latter scenario, it turns into about feeding a course of and checking packing containers in hopes of getting again to 1’s actual work. I’ve remedied these points by growing a easy and concise course of for setting strategic route that’s extremely interactive and stimulates new pondering that results in differentiated methods.
- Highway Map: In case you don’t at present have a 1-2 web page doc that outlines your strategic route, the query you’ll want to ask is, “Why?” It’s not onerous to do. The truth is, should you’ve assessed the context and adopted a confirmed technique course of, it’s really the simplest facet of setting strategic route. It’s additionally extremely invaluable because it offers you and your staff a unified method to the enterprise. What does that unity imply? It means there’s consistency in allocating sources, making selections, and executing methods that result in worthwhile aggressive benefit.
A troop of Hungarian troopers have been on army maneuvers within the Alps after they turned misplaced. It snowed for 2 days. They have been chilly and hungry and as day three approached, they have been resigned to the truth that they could not make it out alive. Then getting ready to dying, one of many troopers discovered a map buried deep in his again pack. The detachment received their bearings, pulled themselves up, and adopted the map out of the Alps to security. Once they returned to camp, the commanding officer requested how they lastly discovered their manner out. The soldier pulled out the map and laid it on the desk. The commanding officer found, to his astonishment, that it was not a map of the Alps, however a map of the Pyrenees, a wholly completely different mountain vary.
The essential factor shouldn’t be all the time having the precise proper map, as a result of we gained’t. The essential factor is to develop our strategic pondering and planning capabilities, in order that we’ll all the time have what we have to overcome our challenges and obtain success, proper right here, in our thoughts.
“We’re on a highway to nowhere, come on inside. Taking that journey to nowhere, we’ll take that journey.” Speaking Heads
In case your staff is working with out a strategic highway map for the enterprise, you could really feel such as you’re dwelling the lyrics to the Speaking Heads’ tune “Highway to Nowhere” every day. What are the signs? A tradition of fireside drills, conferences with no said goal, fixed haggling over value with prospects, uncertainty as to what persons are really doing, and no frequent targets or methods to realize them.

A research of 250,000 executives discovered that the primary function of a frontrunner is setting strategic route. However for a lot of managers, there’s a cloud of angst hanging over this concept of setting strategic route. Why? Accomplished badly, technique setting takes too lengthy, creates rambling, unproductive conferences, and leads to humongous PowerPoint slide decks that don’t have something to do with folks’s real-world work. This doesn’t should be the case.
Having helped greater than 100,000 managers set strategic route for his or her enterprise, I’ve discovered three key elements to efficiently setting strategic route: context, course of, and highway map.
- Context: Nice leaders perceive the significance of taking a psychological snap shot of the present context of the enterprise. The context features a reasonable evaluation of the place the enterprise is immediately and why, portray an image of the specified future state, and figuring out the challenges and trade-offs on the trail to their vacation spot. In facilitating strategic planning classes with govt management groups, I’ve seen many situations of recent insights and connections occurring throughout these context conversations as managers get on the proverbial similar web page of the enterprise.
- Course of: In terms of course of, managers usually discover themselves on one finish or the opposite of a spectrum: working in an organization that has no formal technique course of or working in a single the place it’s all concerning the course of and never concerning the finish results of clear and concise route. Within the former scenario, managers have zero consistency in method with each other and are slapping random slides collectively in hopes they type a coherent technique. Within the latter scenario, it turns into about feeding a course of and checking packing containers in hopes of getting again to 1’s actual work. I’ve remedied these points by growing a easy and concise course of for setting strategic route that’s extremely interactive and stimulates new pondering that results in differentiated methods.
- Highway Map: In case you don’t at present have a 1-2 web page doc that outlines your strategic route, the query you’ll want to ask is, “Why?” It’s not onerous to do. The truth is, should you’ve assessed the context and adopted a confirmed technique course of, it’s really the simplest facet of setting strategic route. It’s additionally extremely invaluable because it offers you and your staff a unified method to the enterprise. What does that unity imply? It means there’s consistency in allocating sources, making selections, and executing methods that result in worthwhile aggressive benefit.
A troop of Hungarian troopers have been on army maneuvers within the Alps after they turned misplaced. It snowed for 2 days. They have been chilly and hungry and as day three approached, they have been resigned to the truth that they could not make it out alive. Then getting ready to dying, one of many troopers discovered a map buried deep in his again pack. The detachment received their bearings, pulled themselves up, and adopted the map out of the Alps to security. Once they returned to camp, the commanding officer requested how they lastly discovered their manner out. The soldier pulled out the map and laid it on the desk. The commanding officer found, to his astonishment, that it was not a map of the Alps, however a map of the Pyrenees, a wholly completely different mountain vary.
The essential factor shouldn’t be all the time having the precise proper map, as a result of we gained’t. The essential factor is to develop our strategic pondering and planning capabilities, in order that we’ll all the time have what we have to overcome our challenges and obtain success, proper right here, in our thoughts.