Josh Dorfman—recognized for his The Lazy Environmentalist TV and e-book collection—visites to share his newest efforts to make sustainability seamless, sensible, and scalable. From internet hosting eco-living exhibits to launching local weather tech ventures, Dorfman’s mission: make sustainable selections engaging and accessible. Within the Nineties, whereas working in China, Dorfman noticed the nation’s shift from bicycles to vehicles and realized the environmental value of world growth. That perception set him on a path to shift client tradition towards greener residing. “Folks don’t reply to guilt,” he stated. “They reply to sensible, self-interested options that make their lives higher.” Dorfman now leads two new initiatives: Plantd and Supercool. By mixing sensible storytelling with sensible options, Dorfman exhibits how sustainability could be not simply obligatory—however undeniably cool.
Plantd is a carbon-negative constructing supplies startup utilizing ultra-fast-growing grass to supply high-performance panels that outperform and underprice conventional plywood. Backed by former SpaceX engineers, Plantd’s electrical, zero-smokestack manufacturing line locks atmospheric carbon into partitions, flooring, and roofs—with out slicing down timber. Their work has caught severe consideration: DR Horton, the most important U.S. homebuilder, lately positioned an order for 10 million panels. The Supercool podcast and e-newsletter highlight local weather innovation that resonates throughout political traces. Dorfman’s storytelling targets the center floor—the place sustainability aligns with well being, economics, and way of life. Episodes function tales like upcycled e-bike marketplaces, AI-optimized HVAC techniques, and inexperienced retrofits of federal buildings. “We have already got the expertise to resolve local weather change,” Dorfman stated. “What we’d like is quicker adoption—and that comes from telling the fitting tales.” You’ll be able to be taught extra about Plantd’s carbon-negative constructing supplies at https://www.plantdmaterials.com/ and tune into the Supercool podcast at https://getsuper.cool/
