Mamaearth, one of many main Indian child and private care manufacturers, has launched a brand new advertising and marketing marketing campaign for its mosquito repellent vary that includes Bollywood actress Shilpa Shetty Kundra because the model ambassador.
The shares of Honasa Client Ltd had been buying and selling at ₹235.80, up by ₹1.25 or 0.53 per cent, on the NSE at 3.15 pm in the present day.
The marketing campaign, launched on April 2, 2025, focuses on offering pure mosquito safety for youngsters with merchandise containing citronella, eucalyptus, and peppermint oil. The repellents declare to supply as much as 12 hours of safety whereas being free from dangerous chemical substances.
Two marketing campaign movies have been launched on-line, conceptualised by artistic company Steve Priya. The commercials depict the frequent parental concern of defending kids from mosquito-borne ailments, whereas permitting them to play open air.
“As a mom, my kids’s well-being is all the time my greatest precedence,” stated Shilpa Shetty Kundra in an announcement accompanying the launch. She emphasised the significance of utilizing toxin-free merchandise for youngsters’s security.
Anuja Mishra, EVP and Chief Advertising Officer at Honasa Client Ltd., the guardian firm of Mamaearth, stated the marketing campaign goals to resolve a major drawback for folks by offering a fast, straightforward, and efficient resolution they’ll belief.
Mamaearth’s product portfolio now consists of over 200 objects spanning the skincare, child care, and hair care classes. Based by Ghazal and Varun Alagh, the six-year-old model has reached greater than 5 million clients throughout 500 Indian cities and is obtainable by way of a number of e-commerce platforms and 40,000 retail areas nationwide.
