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Throat clearing | Seth’s Weblog

The title doesn’t matter (that a lot)

Theautonewspaper.com by Theautonewspaper.com
28 March 2025
in Marketing & Growth
0
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Busy folks in essential organizations waste lots of time naming issues.

It might be that after a reputation is sweet sufficient, you’re carried out. That’s actually true for the emblem.

Nike is difficult to pronounce. Starbucks is known as after an obscure character in a principally unreadable guide. Apple is known as after a fruit, Google is spelled unsuitable.

These are good names, not excellent ones.

It’s price noting that when requested to call an ideal brand or an ideal model title, virtually everybody picks a model they like and belief. The title is just a symptom of that, not a trigger.

I do know why you’re so centered on the title. It’s your model’s character. It’s underneath your management. It’s one thing everybody on the committee is an skilled on, as a result of nobody is.

As soon as it does the job, you’re carried out.

Choose one and get again to work.

[My take is that ChatGPT is a terrible name. It has too many syllables, it has needless requirements for capitalization, and most of all, it’s not an empty vessel ready to contain our story about the brand. Claude is better. Not perfect, but good.]

March 27, 2025



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