After you have acquired the consumer’s consideration to the potential dangers, then the subsequent step is to offer content material and information that helps them to grow to be extra consciously conscious of find out how to scale back the chance of turning into a sufferer of fraud.
There are a lot of good examples of net based mostly content material that companies present that’s informative for his or her clients. For instance within the monetary sector Barclays produce some content material particular to the wants of their enterprise clients and HSBC present an app for his or her customers with some helpful content material together with quizzes and video.
So is there one thing else that might be accomplished to drive up the effectiveness of those data consciousness campaigns? Simply because these companies have shared data, don’t suppose individuals will at all times act upon it.
