The most well-liked weblog posts of 2024

I Simply Met My AI Clone. It Was 90% Me and 10% Existential Disaster

8 July 2025

The Coke of Safe Messaging, Transparency Versus Safety – Stratechery by Ben Thompson

Coaching AI is Not Truthful Use?, LLMs and Scale, Pushing on a String – Stratechery by Ben Thompson

7 July 2025

What had been the preferred weblog posts of 2024?

That is harder to reply in the present day than a couple of years in the past as a result of my posts are learn in so many alternative locations in the present day. I don’t spend the time curating social media views throughout all the varied channels (like Medium, Substack, and LinkedIn) however definitely can see when a publish goes “viral.”

Right here at the least is an estimate of the preferred posts of 2024 based mostly on publish views.

1. The right way to Reimagine Universities for the AI Period

Though this publish appeared only a few weeks in the past, it was “boosted” by Medium and appeared on the entrance web page of the platform’s web site. There’s some wild pondering right here, and most of the people agreed with my view that faculties want a radical new begin.

2. In Protection of Jaguar (I believe I’m the Solely One)

A publish that precipitated a rumble, incomes 17,000 views on LinkedIn. I nearly didn’t touch upon this automobile controversy, however so many individuals wrote to me to ask what I considered it that I took the plunge.

It is a good instance of “spiky” content material. I posed a contrarian view, to not be contrarian however to reveal a defensible argument.

3. The Actual Cause Advertising and marketing Content material is Getting Worse

The thought is {that a} inventive dependency on expertise limits individuals’s skill to innovate as a result of they don’t know the craft. This hit a chord with individuals, leading to lots of of reader feedback throughout the net.

4. The Largest Risk to Free Speech and Democracy Isn’t Speech. It’s Amplification

There are such a lot of arguments about defending free speech and the bounds of free speech however most individuals are lacking the purpose solely. The chance for huge amplification of any view was one thing the Founding Fathers by no means anticipated.

5. It’s Time to Create a Creator Guild

One of many main limits on AI progress is an absence of entry to top quality content material. I’d fortunately flip over nearly 20 years of content material to my AI overlords for honest compensation. Wouldn’t you? Solves so many issues.

6. Ten Non-Apparent Social Media Traits

In my early days as a blogger, I commented on social media nearly completely. I assumed it might be enjoyable to return to my roots and level to some developments that appear to be passing many individuals by.

7. How Running a blog Modified My Life

2024 marked the fifteenth anniversary of my weblog. I usually don’t dwell on the previous however this was a chance to replicate on how far I’ve come as a blogger. Whereas running a blog may seem to be the OG social media content material, it’s nonetheless as very important as ever and nonetheless rising.

8. Why AI Will Not Doom Advertising and marketing

Open AI founder Sam Altman blurted out that AI will simply and quickly eradicate 95% of all advertising jobs. I don’t know AI, however I do know advertising and I needed to level out why that is view is just mistaken.

9. The right way to be the Greatest Pretend Doable

If I hear the phrase “genuine” another time I believe I’ll hurl. Do we actually need genuine? It by no means crosses my thoughts once I watch a spectacular motion film created nearly solely by CGI. If I worth spectacular in the true world, why not within the enterprise world. Ought to we embrace the Period of Spectacular?

10. The Largest Mistake Content material Creators Make In the present day

This may seem to be a click-bait headline, nevertheless it’s not. I’ve executed lots of of non-public teaching calls, and 90% of the individuals I converse to have grotesquely sub-optimized their content material due to this one mistake.

In order that’s a wrap. I’ll add that my high 5 podcast episodes of the 12 months had been:

1. Why it was time to burn this neighborhood to the bottom

2. Past Imposter Syndrome

3. Creating your signature story

4. What enterprise are you in — actually?

5. The inescapable position of people in an AI world

For those who’re a fan of the weblog, I believe you’ll love The Advertising and marketing Companion podcast!

Thanks for being right here, and right here’s to a terrific 2025.

Want a keynote speaker about model communities? Mark Schaefer is essentially the most trusted voice in advertising. Your convention company will buzz about his insights lengthy after your occasion! Mark is the writer of a number of the world’s bestselling advertising books, a university educator, and an advisor to most of the world’s largest manufacturers. Contact Mark to have him convey a enjoyable, significant, and memorable presentation to your organization occasion or convention.